DoiNG iT FoR TeH LuLz of LiFe

The word Lulz, oftenely set to be the plural variant of lol, Lulz was originally an exclamation but is now often used as a noun meaning interesting or funny internet content.
Lol -> lul; lols -> luls; lolz -> lulz.

Lulz is the one good reason to do anything, from trolling to vandalism. After every action taken, you must make the epilogic dubious disclaimer: "I did it for the lulz".

This has been pioneered by encyclopedia dramatica, famous for posting a fake craigslist add and then listing the personal info of those who responded.

Why did he post a suicide note on livejournal before killing himself?
I heared he did it for the lulz.

Why post a giant image of 50 Hitlers?
I did it for the lulz.

Lulz... is also a corruption of L.O.L., which stands for laugh out loud. Phil Shuman used this term in a poorly executed last minute piece that was thrown together. It shows his complete lack of ability to perform proper investigative reporting. Many Lulz were generated from this attempt.

"LULZ is a corruption of L O L, which stands for Laugh Out Loud." --Phil Shuman, Fox News